Reduce risk, elevate success.

To communicate Neo’s unique and ruthless process, we built their new online home that laid bare the keys for their client’s success.

Challenge

Piqueing Intelligence

With lean methodologies that were still foreign to many of Neo’s enterprise clients, the challenge was selling the value of taking risks, and the earlier the better. We needed to create a new experience that stirred intrigue and the intelligence of Neo’s prospects and future hires and show how their process is the better way.

Solution

Embrace the deep end

The redesign featured intentionally long-form case studies, aiming to shed light on the breadth and uncertainty of product development. The guided narrative coupled relevant insights from the team and industry that gave visitors a wealth of knowledge and an intuitive means of exploration.

Neo’s new home provided a clear-cut way to understand its methodologies and supported Neo’s acquisition by Pivotal Labs in 2015.