The new vibe of luxury.

A modern site for unique jewelry maker to challenge the definitions of luxury and birth a true sense of identity.

Challenge

The personality of gems

Known for one-of-kind stone cluster rings, antique diamonds and rare stones, Mociun needed to start matching what it’s product was showing – a unique style and statement for those who wore it. Our challenge was to establish the brand of Mociun and provide an online shopping experience that delivered.

Solution

Getting down to essence

Working closely with Caitlin Mociun and her staff, we established core brand pillars that reflected the personality of the founder and the future vision of the business. Those pillars informed the final online shopping experience that is a strong differentiator within high-end jewelry and an evocation of a new definition of luxury.

The young, spirited and eclectic new brand revealed a new path for Mociun’s future. An empowered business and the site redesign elevated customer perception and increased web and in-store sales.