Coffee's on us.

The personal coffee shop that told us the key to more direct sales is simply free coffee.

Challenge

Need coffee? Here are 400 choices

Customers overwhelmed by choices were shopping elsewhere in favor of an easier experience. Our challenge was to figure out a better way to bring customers back to purchasing from Keurig.

Solution

Your personal coffee shop

We built a prototype that was personalized for each user based on existing purchasing habits. The experience made it easy to reorder your favorite products while making it easy to discover new flavors when you needed a shake up.

To keep people coming back, we rewarded every interaction and experience with the Keurig brand with what customers wanted most — free pods.

After seeing a high purchasing conversion and an increased interest in trying new flavors, our prototype gave Keurig the learning of what motivated their customers most.